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Social Media Marketing Link: http://www.socialmediamarketing.com/




 * S ocial Media Marketing**,a relatively new strategy to spread the words across the public, is an effective way to advertise. Originally social media marketing involved in enhancing the public relations and customer service, in other words to tie the people around the world and make them interact more with one another. The tools that the social media marketing uses are commonly known web tools, such as __Facebook, Twitter, Blogs, and YouTube__. These interactive web tools are used for internet marketing, not necessarily for money, but to be informative to the public.


 * Social Media Marketing holds three important elements. **

1. Stir up a worthy event, video, blog entries to the public to gain attraction and eventually become a large topic to bring in more people to interact. 2. Finding ways to promote a group of people or a company through fan pages in interactive web tools such as Facebook, Twitter and MySpace. 3. Social Media Marketing is not fully yet controlled by any organization, therefore it allows users to be 'social entrepreneurs' themselves.

Lloyd Salmons, the first chairman of the Internet Advertising Bureau (IAB) stated //"Social Media isn't just about big networks like MySpace and Facebook, it's about brands having conversations"//



W ith all the marketing available, ** how ** does it attract the public? Well leave it to the social media marketers! The social media marketers will design and develop a blog and make it available for search engines, such as widely known Google and Yahoo. The social media 'entrepreneurs' will manipulate words and the client's products and make it known to the public through Facebook, MySpace, Twitter and other widely used web tools.

Here is the table explaining about the benefits of Social Media Marketing:



Customer Engagement holds the highest percentage. What this means that through Social Media Marketing, the customer interaction with the advertisement is great. With marketing strategies that involves modern interactive web tools, reaching to the public has become easier.

Low Cost is also something very important. Nowadays where almost anything requires money, Social Media Marketing does not require much money. The main reason being is because the hosting site is already pre-existing, and that this marketing strategy is web-based, therefore costing less than actual physical marketing.

O ne of the examples of the Social Media Marketing group is the EMC corp.

EMC corp is a widely known provider of information infrastructure systems and software. Founded in 1979, EMC recently approached the social media marketing, to spread the world of EMC. EMC has created its own youtube channel to attract more people into knowing its existence. With humor and entertaining video, the channel has gained over __1000 subscribers__ and over __60,000 viewers.

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H ow has this helped EMC corp?

EMC corp is a big business with revenues in around $10 billion. In 2008, EMC World Conference was held, with more than 9,000 people involved, EMC corp has launched social media newsroom, with twitter blogs and other interactive web tools that enabled the online connection while physical events were happening. While other corporations that didn't develop social media marketing yet, they will only be able to be physically active, however with social media marketing system, the EMC corporation was able to send across its name and be more active, which enabled the corporation to be exposed to the public more than other corporations. With the usage of social media market system, EMC corp. has gained more customers, benefiting more.

O n Facebook recently, there was an interesting application, called Elf Yourself. This application allows the user to insert pictures of him/herself, or his/her friends into the body of a Christmas Elves, and later have them dance in a humorous way. After all the dance and the audiences laughing, the video clip advances to selling mugs with the pictures of edited elves printed on it. This way of marketing was very interesting, and persuades people into buying the mug with the funny picture engraved. This is an effective usage of social media to attract consumers into buying the mug cups.



Five Questions:

1. With all the social media marketing, how would the seniors, or those who are not as good in using web tools react to this marketing system? 2. What could be some crucial cons about using social media marketing? be specific 3. If using social media marketing becomes world widely used, then would the price needed to make social media marketing rise just like how prices rise as demand rises? 4. In your opinion, would social media usage be more effective than physically trying to inform the people? why? 5. Would social media market industries still be as easily accessible as if it were to be controlled by a mass corporation?

B ibliography

Pictures: http://www.walkernews.net/wp-content/uploads/2007/12/elf-yourself-greeting-card.jpg http://www.penn-olson.com/wp-content/uploads/2009/09/social-media2.png http://www.softlinesolutions.com/blog/wp-content/uploads/2008/12/socialmediamarketing.gif http://mobasoft.com/wordpress/wp-content/uploads/social-media-marketing.jpg

Information: Weinreich, Nedra. "What is Social marketing". Socialmarketing.com. . Whittemore, Nathaniel. "Foundations and Social Media". www.socialentrepreneurship.com. . "Solutions". . Bernie. "Measuring results in Social Media Marketing" www.findandconvert.com. 